Meet O Mag Insider – Sarah Stopek Hirsch!

Age: 43

Occupation: Entrepreneur

What did you want to be when you were a little girl?

When I was a little girl I wanted to be a doctor.

What are some different jobs you’ve had in your life?

I’ve always had a competitive spirit and a passion for storytelling. Sales came naturally to me. As soon as I turned 16 and could legally work, I took part time jobs at the mall selling sunglasses at the Sunglass Hut and selling women’s clothing at The Limited. In college, I worked weekends waitressing at Cracker Barrel, Ground Round, and Cheddars.

After I graduated, I put my chemistry/business degree to work going into pharmaceutical sales for UpJohn Pharmaceuticals. I enjoyed selling to doctors; it felt good knowing the drugs I was selling helped their patients’ health improve. During this time, I was awarded a BMW as a top salesperson.

I began to realize I loved the marketing aspect of my job more than the prescription drugs I was selling. So, I left pharmaceuticals to move into promotional products marketing. I went to work for a small company for a few years and eventually decided to become an entrepreneur.

When I was 29 years old I started Sublime Promotions, my own boutique promotional marketing firm headquartered in Chicago. I built Sublime Promotions into a multimillion dollar company and sold it to a public company at age 34. I stayed on at that company, InnerWorkings, Inc., as a VP of business development for 7 years.

During that time I became a mom, and I wanted to try something new. I wanted to do something totally different for my next chapter. I asked myself an important question: What do I love to do most? I absolutely love to travel with my little boy. I decided to create a way to make that my new career. I started Well Traveled Kids  as my next business venture, and I am currently focusing my time growing the Well Traveled Kids brand. is a luxury family travel magazine-style blog dedicated to the art of traveling well with children. The site includes family travel tips, expert theme park recommendations, must-see experiences, luxury resort reviews, global destination tips, unique family-friendly restaurant recommendations, and other family lifestyle posts written by a team of over 30 international writers and myself who have mastered the art of traveling well with kids. I donate a percentage of profits each year to select children’s charities that make fun, leisure, and travel possible for all kids.

What do you work toward in your spare time?

I’m all about squeezing as much fun into life as possible. I love spending quality time with my husband and son at night and on the weekends. I think it’s so important to play and explore together as a family. We travel and build incredible memories together going on fun family adventures around the world. We are very lucky to be close with our extended family and spend a lot of time with our parents, my sisters and their families, and cousins too.

Are you a morning person or a night owl?

I’ve always been a night owl!

What are you most proud of?

I’m very fortunate to have many things to be proud of in my life so far. I am most proud of myself for the life I’ve created with my husband. We are blessed with our amazing son Harry who is just the sweetest! I LOVE our life together!

What are you known for?

My energy and creativity. I’m known for being fun, bold, and brave.

What inspires you?

Fearless women who know their truth, find their inspiration, and go for it!

Tell me something about you that most people don’t know.

I love to sing karaoke- I can belt out Tina Turner’s “Proud Mary” like a champ!

Why did you apply to be an O Mag Insider?

As a woman entrepreneur living in Chicago, Oprah has always been my role model. I was lucky to be in the audience for the Oprah show several times and each experience was so incredible. I’ve read O Magazine loyally for years and I watch Supersoul Sunday weekly while on the treadmill. I applied to be an O Mag Insider because I wanted an opportunity to be a part of Oprah’s inspiring brand that encourages living your best life. So far I’m loving the experience. I’ve had a few opportunities to meet and hang out with my fellow Insiders and it’s always a blast! I can’t wait to see what wonderful surprises will come my way this year as an Insider!

How do you live your best life?

I focus on being present and reading the energy of each situation. My intention is for my life to be full of happiness and fun. I prioritize spending my time with people who fill me up with love, strength, and positive energy.

What are you reading now?

I’m almost finished with Oprah’s Book Club book, An American Marriage. Love it!

What’s a day in the life of Sarah Stopek Hirsch like?

Life is good! We travel a few times a month and those days are my favorite. At home, every day starts with breakfast with my husband and son and ends with quality time together. While they are off doing their thing during the day I’m busy as a social media maven; negotiating deals, making travel plans, writing resort reviews, networking, volunteering at Harry’s school and in my community, and making time to work out. Each day is different, but I make sure to always stay positive and focused on having fun and loving life.

Follow Sarah’s adventures at





This is part of an ongoing series, introducing you to the dynamic individuals who make up O, The Oprah Magazine’s Brand Ambassadors known as the O Mag Insiders.  For more information on the program or to apply, click HERE.

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